Friday, 20 January 2012
KODAK bankrupted by digital media
Digital photography has finally caused the demise of the Eastman Kodak Company. Yesterday, the company declared itself bankrupt. For over a century Kodak was the leading manufacturer of analogue photographic supplies. Their easy-to-use cameras and state of the art film stock (both moving and still) supported the medium of photography. Internationally, Kodak has done more to support the everyday use of photography than any other company has.
I include three samples of their advertising from three periods of their history. I will miss Kodak. This company was a photographic way of life that has helped millions of artists.